I'm Jane Love – an experienced, analytical and creative communicator, with nearly 20 years' experience engaging internal and external audiences of big brands.

Parents, please – watch this. It’s Krow‘s Fiat viral, which I saw for the first time today. I instantly came down with a severe case of wishI’dthoughtofthat syndrome. And quite honestly, I could have thought of it – I AM the woman in the video. Clearly several million other women identify with it in the same way, because it’s becoming a hit faster than you can say “audience profiling”. This great piece of viral marketing captures quite perfectly the shared experience of today’s 30-something parents. The strapline on the website,... Read The Rest →