My absolute favourite viral of all time

Parents, please – watch this. It’s Krow‘s Fiat viral, which I saw for the first time today. I instantly came down with a severe case of wishI’dthoughtofthat syndrome. And quite honestly, I could have thought of it – I AM the woman in the video. Clearly several million other women identify with it in the same way, because it’s becoming a hit faster than you can say “audience profiling”. This great piece of viral marketing captures quite perfectly the shared experience of today’s 30-something parents. The strapline on the website,... Read The Rest →

Ikea strike viral gold I think we can assume that Britain is split 50/50 when it comes to the dog-cat debate. Personally, I’m a cat person. Not to say I dislike dogs – they just scare me a bit with their jumpy-uppiness and barking. So maybe I’m biased, but I really, really love the new Ikea ad – Happy Inside. (And there’s an interesting ‘making of’ video too – check it out here) It makes me feel…well, happy inside! Just like I feel when I wake up on a dreary Monday to find... Read The Rest →

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