Whitbread-owned restaurant chain Table Table had already decided on the creative proposition for their Valentines campaign: ‘effortlessness’. I was asked to come up with a series of lighthearted headlines based on the premise that when you pre-book your romantic night at Table Table, all you’ll have to “worry” about are life’s little trivialities. Blank sheet of paper, playful tonality and cheeky puns very much on the menu – what copywriter could resist?
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