Anyone seen the Virgin Holidays outdoor ad?

I was on my way back from the brilliant showcase ‘Say Hello to Studio Output‘ at Nottingham’s Antenna when I noticed a brilliant piece of outdoor advertising, on an exterior wall of House of Fraser in Nottingham.

Alas I didn’t have a device on me to capture this head-turning piece, but it’s easy to visualise:

The image: a 1950s-esque sun-basking beauty peeking over her shades
The line: “On a Virgin holiday, the sun needs protection from your rays”

The smile that lit up my face on a dark, drizzly night proves that there’s still a place for classic poster copywriting in a world that’s gone mad for digital. Heck, if only I’d had my phone, camera, tablet…