I’ve always loved words.

Reading them, writing them – and righting them. I graduated from Cardiff University in 2004 with a First-class English degree, which landed me my first copywriting job at international advertising agency Bartle Bogle Hegarty (BBH).

WHAT an introduction to the industry. I spent three very happy, hardworking years learning my craft on the Audi UK, Barclays, AEG-Electrolux and Zanussi accounts – making many friends along the way. Twelve years later, I’m still on the agency’s payroll, supporting the copywriting team on a freelance basis when the going gets busy.

A relocation to Nottingham took me in-house at the UK’s largest slimming organisation, Slimming World, where I spent a year writing and handling the company’s internal communications. This included a monthly, printed magazine to the firm’s 3,000 Consultants, a Head Office magazine and a detailed style guide. Life on the other side was fascinating and a huge learning curve, and the people wonderful, dedicated and incredibly passionate.

In 2007, with heavy heart but much curiosity, I left Slimming World to rejoin agency life – at DBA Gold award-winning Purple Circle. My five very happy years there were spent writing brand/tone-of-voice strategy, guidelines, advertising, web and marketing copy for a myriad of clients, sectors and media – with snippets of freelance thrown in during my spare time.

By 2013, a steadily growing demand for these ‘snippets’ was taking huge chunks out of my evenings and weekends, so I decided it was time to take the plunge and go freelance. In September 2013 I finished a 5-month contract as a Senior Copywriter working across Retail brands DFS, Boots and Wilkinson at Jupiter Design (since rebranded True Story). I’m now delighted to be working back at Slimming World part-time, attempting a semi-decent stab at motherhood, raising Bonnie and Skye with Keane.



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