Go Ape already had a look and feel that worked well for them; they just needed help refining it. They asked us to put together a set of guidelines that would solidify their brand for the UK market – and help them to expand into new territories abroad. I worked closely with the design team at Purple Circle to produce a coherent, friendly and noncorporate set of brand/tone-of-voice guidelines.
Go Ape: brand guidelines
- Categories →
- Branding
Portfolio
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DLF Gardencity: brochure
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Slimming World: internal communications
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Iceland: packaging and magazine ads
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Ghost writing: autobiography
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Center Parcs: Signage
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Axe: brand book
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British Airways: Radio ads
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Nottingham University Students’ Union: branding
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Trent Bridge: brochure
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Trent Bridge: branding, marketing and signage
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Audi: integrated
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Audi credit card: branding
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Audi: billboard
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Audi: point of sale
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Go Ape: brand guidelines
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BeWILDerwood: signage
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Birmingham Royal Ballet: annual review