Go_Ape_guidelines

Go Ape already had a look and feel that worked well for them; they just needed help refining it. They asked us to put together a set of guidelines that would solidify their brand for the UK market – and help them to expand into new territories abroad. I worked closely with the design team at Purple Circle to produce a coherent, friendly and noncorporate set of brand/tone-of-voice guidelines.

Brand guidelines: Go Ape

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