Center Parcs opened their newest retreat in Woburn, UK. Gearing up for the launch meant a rethink of tonality and branding across all signage and online communications. As part of this process, I visited their on-site spa, ‘Aqua Sana’ (a taxing job – all in the name of research) and produced a suite of signs designed to tempt, describe and instruct – in as few words as possible.
Center Parcs: Signage
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