Center Parcs opened their newest retreat in Woburn, UK. Gearing up for the launch meant a rethink of tonality and branding across all signage and online communications. As part of this process, I visited their on-site spa, ‘Aqua Sana’ (a taxing job – all in the name of research) and produced a suite of signs designed to tempt, describe and instruct – in as few words as possible.
Center Parcs: Signage
- Categories →
- Branding
- Signage
Portfolio
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Rental living by Legal & General: branding, key messaging and microsite copy
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Canonbury corner: branding, TOV & brochure
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Slimming World: internal communications
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Iceland: brand development, packaging, advertising
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Ghost writing: autobiography
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Center Parcs: Signage
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Axe: brand book
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British Airways: Radio ads
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Nottingham University Students’ Union: branding
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Trent Bridge: brochure
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Trent Bridge: branding, marketing and signage
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Audi: integrated
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Audi credit card: branding
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Audi: billboard
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Audi: point of sale
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Go Ape: brand guidelines
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BeWILDerwood: signage
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Birmingham Royal Ballet: annual review
