I scratched my head raw for three days over this brief.
No up-sell (the car already had a 6-month waiting list)
No Creative Director (he’d deserted us for a holiday)
I was half an hour away from a very awkward meeting with the Account Director, when I cracked it.
And the client bought it.
Then, Campaign Magazine awarded it Best Regional Press Ad of the year, and three years later, 5th best of the decade.
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