I scratched my head raw for three days over this brief.
Pre-launch anticipation-builder:
No budget
No up-sell (the car already had a 6-month waiting list)
No imagery
No Creative Director (he’d deserted us for a holiday)
I was half an hour away from a very awkward meeting with the Account Director, when I cracked it.
And the client bought it.
Then, Campaign Magazine awarded it Best Regional Press Ad of the year, and three years later, 5th best of the decade.
Audi: integrated
- Categories →
- Integrated
Portfolio
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DLF Gardencity: brochure
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Slimming World: internal communications
-
Iceland: packaging and magazine ads
-
Ghost writing: autobiography
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Center Parcs: Signage
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Axe: brand book
-
British Airways: Radio ads
-
Nottingham University Students’ Union: branding
-
Trent Bridge: brochure
-
Trent Bridge: branding, marketing and signage
-
Audi: integrated
-
Audi credit card: branding
-
Audi: billboard
-
Audi: point of sale
-
Go Ape: brand guidelines
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BeWILDerwood: signage
-
Birmingham Royal Ballet: annual review
