I scratched my head raw for three days over this brief.
Pre-launch anticipation-builder:
No budget
No up-sell (the car already had a 6-month waiting list)
No imagery
No Creative Director (he’d deserted us for a holiday)
I was half an hour away from a very awkward meeting with the Account Director, when I cracked it.
And the client bought it.
Then, Campaign Magazine awarded it Best Regional Press Ad of the year, and three years later, 5th best of the decade.
Audi: integrated
- Categories →
- Integrated
Portfolio
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Rental living by Legal & General: branding, key messaging and microsite copy
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Canonbury corner: branding, TOV & brochure
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Slimming World: internal communications
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Iceland: brand development, packaging, advertising
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Ghost writing: autobiography
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Center Parcs: Signage
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Axe: brand book
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British Airways: Radio ads
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Nottingham University Students’ Union: branding
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Trent Bridge: brochure
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Trent Bridge: branding, marketing and signage
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Audi: integrated
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Audi credit card: branding
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Audi: billboard
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Audi: point of sale
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Go Ape: brand guidelines
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BeWILDerwood: signage
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Birmingham Royal Ballet: annual review
