Integrated: Audi TT
Integrated: Audi TT
Integrated: Audi TT
Integrated: Audi TT
Integrated: Audi TT
Integrated: Audi TT
Integrated: Audi TT

I scratched my head raw for three days over this brief.

Pre-launch anticipation-builder:
No budget
No up-sell (the car already had a 6-month waiting list)
No imagery
No Creative Director (he was living it up on a three-week holiday)

I was half an hour away from a very awkward meeting with the Account Director, when I cracked it.
And the client bought it.
Then, Campaign Magazine awarded it Best Regional Press Ad of the year in 2006, and later, 5th best of the decade in 2009.

Integrated: Audi TT

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