Oh, the joy of working with a brand for whom irreverence, fun, wit and playfulness are order of the day. Nottingham’s Students’ Union wanted a new look and tonality that differentiated them clearly from the university, so we started by giving their freshers’ materials a total overhaul – from posters and menus for the union bar, Mooch, to a printed Freshers’ Guide and microsite specially for First Years. I centred my writing around the theme “welcome home”, which went on to underpin and inform the union’s five-year communications strategy.
Branding: Nottingham University Students’ Union
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