Irreverence, fun, wit and playfulness were order of the day when Nottingham’s Students’ Union asked for a new look and tonality that differentiated them clearly from the university. We started by giving their freshers’ materials a total overhaul – from posters and menus for the union bar, Mooch, to a printed Freshers’ Guide and microsite specially for first-year students. I centred my writing around the theme “welcome home”, which went on to underpin the union’s five-year communications strategy.
Nottingham University Students’ Union: branding
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- Branding
- Digital
Portfolio
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DLF Gardencity: brochure
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Slimming World: internal communications
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Iceland: packaging and magazine ads
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Ghost writing: autobiography
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Center Parcs: Signage
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Axe: brand book
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British Airways: Radio ads
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Nottingham University Students’ Union: branding
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Trent Bridge: brochure
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Trent Bridge: branding, marketing and signage
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Audi: integrated
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Audi credit card: branding
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Audi: billboard
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Audi: point of sale
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Go Ape: brand guidelines
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BeWILDerwood: signage
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Birmingham Royal Ballet: annual review
