Irreverence, fun, wit and playfulness were order of the day when Nottingham’s Students’ Union asked for a new look and tonality that differentiated them clearly from the university. We started by giving their freshers’ materials a total overhaul – from posters and menus for the union bar, Mooch, to a printed Freshers’ Guide and microsite specially for first-year students. I centred my writing around the theme “welcome home”, which went on to underpin the union’s five-year communications strategy.
Nottingham University Students’ Union: branding
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